Many entrepreneurs are in the process of action planning their business goals for the year or next quarter. It’s always a good idea to step back for a moment, and assess the success of your marketing campaign, and consider ways to evolve your digital strategy in the coming months.

There are things you are doing that are working well for your business, but for the things that aren’t working, it is time to brainstorm solutions and quick fixes to continue business growth and development.

If you’re an entrepreneur or small business owner, be sure to keep these three things in mind when preparing your digital marketing initiatives.

1. Get Visual

Visual video content has become king in the world of social media and digital marketing. Nothing strikes a potential customer more than a touching video that motivates them to support your brand or business. With the rising popularity of live streaming on popular social networks like Facebook and Instagram, business owners are now able to give followers an inside look into how the magic is made. Live stream and videos are a new way of producing compelling call-to-actions for your potential customers. Be sure to engage with your fans, followers, and supporters through interactive video content that motivates them to want to view, share, or even press the “like” button. Don’t miss your chance of becoming the next viral sensation…..

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2. Stay Up-To-Date On The Latest Social Media Trends/Updates

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Social media is a neverending medium that constantly changes every day. As new social media networks emerge every day, and millions of users across the world find new ways to engage on these platforms, it is more than necessary for a business owner to make good use of social media when looking for ways to connect with their supporters and potential customers.

Snapchat filters have become a new phenomenon that allows you to customize your brand through a fun and engaging filter that snapchatters can incorporate in their snaps on the app. Hire someone to design a vibrant filter that users can feature around their faces within the snapchat platform, and share with their followers.

Live streams have also become a popular feature on Facebook and Instagram where users can engage with their followers in real time through a live stream that allows followers to comment and like your live stream in real time. Live streams are the perfect way to engage with your followers in real time while giving them an exclusive behind-the-scenes look into how your business is run.

Twitter’s polling feature allows you to create live polls for your followers to vote and engage with. The polls are a great way to get feedback from your followers and make their voices heard within your company’s events and content.

Be sure to stay on top of the latest social media trends, and find ways of incorporating them into your social media marketing efforts.

3. Original Content Creation

Original content is king in the world of SEO. Posting original content is a distinct way to bring traffic to your website, it’s key to find ways to optimizing your SEO and increasing your website presence on the world wide web. One thing that search engines love is original content. Posting original content on your website helps keep your website in good SEO standing which in turn can bring your website more traffic. Posting at least one blog post a week, or every few days, to your website will help with your website’s SEO rating, and bring more readers and visitors to your original content.

Interested in incorporating any of these features in your company’s marketing initiatives but don’t have the time? Email me at for your complimentary consultation into your new digital marketing campaign.