So you’re a small to mid-size business owner with an increasing customer base and growing product line, but hardly any time to properly promote and market your business to the general public.
While one should be rejoicing over the business growth, it can also be bittersweet when you consider all the work that still needs to be done with only one set of hands. It is close to impossible for one person to manage a business successfully all on their own. With most entrepreneurs or business leaders putting a majority of their focus on the sales and operations of the business, far too often one of the most important aspects of any business is left out…….Marketing!
As a Freelance Digital Marketing Consultant, I have taken the liberty to list 6 very valid reasons why you should consider hiring a freelance digital marketing professional like myself to help continue your businesses overall progression and advancement.
You’re Too Busy to Handle Your Own Digital Marketing
Business owners days are filled with efforts to satisfy existing customers, secure future customers, handle operations, respond to emails, and the list goes on and on. By the time you realize it’s time to close your laptop, spend some time with your family, nourish your body and prepare for bed, you hardly have any time left to try and post to social media, or upload some fresh content to your company website. How can a business owner do it all on their own?!
The simple answer is they can’t! The average small business owner has little to no time to manage their business and their marketing all at the same time. This is why most small business owners who are able to maintain their marketing efforts make sure to hire a freelance professional to do all the marketing efforts they literally just don’t have the time or know-how to do.
You already did the hard part of starting a successful business, so now let someone with more time, experience, and expertise in marketing help take some of the load off your shoulders for an extremely affordable price. As the saying goes “you’re only as strong as your weakest link”, and if marketing is the weakest aspect of your business then you have a lot of work to do! Head over to my services page to see which of my digital marketing offerings can benefit you the most.
You Should Be Focusing on Sales & Operations
Most small business owners are the CEO, the COO, the Operations Manager, the Sales Representative, the Shipping & Fulfilment Coordinator, and the Maintenance man! In order to keep the business afloat, products and services must be sold, and this is usually the area that most business owners put all of their focus on.
As the business owner, you’re expected to keep things running by satisfying customers and securing new ones. You wouldn’t be where you are today if you had not made people happy to spend their money with you. So of course, your main focus should be to continue bringing in the money and maintaining the daily operations of keeping the business alive and well.
A business owner is very lucky if they’re blessed with the time to handle sales, operations, and marketing. But for those who are not a part of that lucky few, consider hiring someone part-time to freelance to help you with your marketing efforts while you continue focusing on securing sales and managing the day-to-day.
You Can’t Do It All On Your Own
Despite how much you wish you could, once reaching a certain level of success or profitability within your business, it is almost impossible to run everything all on your own.
As a business owner, your primary goal is on bringing in the customers and sales. But who is monitoring the website and social media? Who is attending trade shows and passing out pamphlets and brochures to the public? Most small to mid-size business owners hire part-time or freelance workers to handle what they have no time or energy left to do.
As Helen Keller once said, “Alone we can do so little, together we can do so much.”. Stop limiting the potential your business could reach by attempting to do everything on your own. If you have no time to manage your digital marketing or have little skill in doing so, consider hiring a digital marketing expert like myself as your personal freelance employee who will assist you with all of your marketing efforts and more!
Freelancers Are The Most Affordable & Flexible Marketing Services Provider
A freelancer or freelance worker is a term commonly used for a person who is self-employed and is not necessarily committed to a particular employer long-term. You can hire a freelancer for a few weeks or a few months. Freelance workers are used at your leisure and paid based on the budget you agree upon.
You are not responsible for giving them paid time off, sick days, or overtime pay. The beauty of hiring freelancers is based solely on the amount of flexibility and freedom that comes with hiring someone for contract work.
I personally provide all first-time clients with a very affordable marketing action based on a four-week rollout schedule. I leave it up to my clients to decide if they want to continue their contract with me past the four week period. This provides my client the freedom and power to not be contractually obligated to having me as their freelance digital marketer past one month. It also gives my clients the ability to monitor my performance and tweak it to their desired need if they decide to continue working with me past the four week period.
Business owners save money and stress by hiring a freelance worker…..and who doesn’t like saving money and being less stressed?!
Freedom of Having An Employee Without Actually Having to Hire A Full-Time Employee
As a freelancer, I’ve been asked to do things for clients that might not have exactly been a part of our contract but was still needed by my client. The beauty for business owners to hire a freelancer versus a full-time employee is that you can get your contract worker to manage projects for you without having to pay them an hourly wage/salary or offer them an employee benefits package.
Can’t respond to all of your emails? Need someone to look into some information for you? Are there meetings you’ve been meaning to schedule but just don’t have the time to? These are all things that your freelancer can and will do for you based on the budget you both agreed upon.
In addition to providing digital marketing services, I’m a freelancer who prides myself in being one stellar virtual assistant as well! Not only will I assist you with your digital marketing and PR efforts, but I can attend trade conferences/seminars on your behalf, I can act as the point of contact between you and your vendors, and can type up those spreadsheets and powerpoint slides that you had every intention of getting to, but were too tired after working all day and spending time with your family after. Freelancers are here to be the employee you always wanted without having to provide them with the salary and benefits you’re required to offer full or part-time employees based on your local state laws.
Everyone Needs Marketing
The heart and soul of any and every business lies within marketing! Most, if not all, aspects of any business always link back to a successful marketing campaign. Wikipedia defines marketing as a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing.
You find talented employees through marketing, you find your customers through marketing, and you also find your vendors and partners through marketing. So it would be completely foolish to neglect this area within your business structure. Marketing covers all the important aspects of creating brand awareness: advertising, public relations, promotions, and sales.
For a company or institution to grow, it must build strong customer relationships. No business can NOT afford to ignore the importance of having a valuable marketing campaign. And this is where the importance of hiring a marketing professional comes into full gear. As a freelance digital marketing professional, I am able to create comprehensive, integrated marketing campaigns specially designed to meet the needs of my clients’ goals. I work to speak to the interest of my client’s target audience in ways that benefit their business.
Benefits of hiring a Freelance Digital Marketer include:
- A stronger, more consistent online presence
- Daily monitoring and management of digital platforms/presence/customer engagement
- Official liaison between business and vendors/partners
- Strategic planner on all marketing efforts (in-house & online)
- The ability to attract and retain the best customers
- Team member dedicated to all advertising, PR, research, sales, and planning operations.
There are a million more reasons why you should hire a freelance digital marketing professional, but I’m sure I’ve already done my job at helping you get the point.
If you’re ready to get started taking control of your digital marketing efforts then email me at firstname.lastname@example.org for your complimentary consultation!
“Don’t be afraid to get creative and experiment with your marketing.” –